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Our success story started with Amilcare who was among those artisans that made ltaly dynamic at the beginning o( the XX century. He was a young baker from Piemonte who was brave enough to dedicate one of bis cakes to the Queen Elena, getting a covered in enamel gold brooch in return. In 1902, Amilcare moved to Rome and got the hall rolling in via Palermo. In his little bakery, be used to write recipes and test new delicacies, passing the passion down to his children. lnspired by America, he started a new kind of business: the Bar, supplying it with his own croissants, plum cakes, always better
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