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Max Sport ltd. was founded in 2010, aiming to produce advanced nutrition for local athletes and fitness professionals.
In a few years, Max Sport protein and energy bars have been increasingly demanded and started to become more and more
popular also among the general public which has been looking for healthier alternatives. The company completely changed
its strategy in 2010. Based on high demand from active people, the company direction decided to move from fitness and sport
centres to retail market. The sales skyrocketed and soon Max Sport became the bestselling local brand.
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